The Business Data Analytics certificate is an excellent specialization if you are currently pursuing a Quinlan graduate degree or are a working professional who needs to better understand current business analytics methodologies. This certificate will strengthen your analytic skills, while also guiding you through the most contemporary software, languages, and methodologies for modeling and analyzing data.
RELATED PROGRAMS
Curriculum
The certificate requires the completion of five courses. There are three required core courses and two electives, which may be selected to focus on specific application areas.
Course List
| Code |
Title |
Hours |
| INFS 492 | Database Systems 1 | 3 |
| INFS 494 | Data Mining | 3 |
| INFS 796 | Data Warehousing | 3 |
| 6 |
| Applied Econometrics | |
| Business Analytics | |
| Strategic Use of Database Analytics | |
| Global Strategy and Data | |
| Data Visualization | |
| Principles of Analytic Programming | |
| Programming for Business Decision Making | |
| Applications of Visualization | |
| Managerial Statistics | |
| Forecasting Methods | |
| Data Driven Decision Making | |
| Research Methods in Marketing | |
| Database Marketing Strategy | |
| Customer Analytics | |
| Marketing Metrics | |
| Supply Chain Analytics | |
| Total Hours | 15 |
Sample Plan of Study
Plan of Study Grid
| Fall |
|---|
| INFS 492 |
Database Systems |
3 |
| | Hours | 3 |
| Winter |
|---|
|
3 |
| | Hours | 3 |
| Spring |
|---|
| INFS 494 |
Data Mining |
3 |
|
3 |
| | Hours | 6 |
| Summer |
|---|
| INFS 796 |
Data Warehousing |
3 |
| | Hours | 3 |
| | Total Hours | 15 |
Learning Outcomes
Upon completion of the certificate program, you will be able to:
- Organize and analyze data in a professional manner using formal methods and techniques;
- Leverage data and analytics as a business asset;
- Use data and analytics to identify new business opportunities;
- Formulate strategic recommendations based on data and analytics;
- Use various languages and tools, including R, SQL, Tableau, and data modeling software
