Marketing Minor
Students who wish to expand their skills in marketing may pursue a minor in this field.
Curriculum
The Marketing minor requires the following credit hours for completion:
- Quinlan students require 9 credit hours (see footnote below)
- Non-Quinlan students require 18 credit hours
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MARK 201 | Principles of Marketing 1 | 3 |
| Select two of the following: 1 | 6 | |
| Introductory Accounting I | ||
| Principles of Microeconomics | ||
or ECON 202 | Principles of Macroeconomics | |
| Business Information Systems | ||
| Managing People and Organizations | ||
| Electives | ||
| Select three of the following: | 9 | |
| Consumer Behavior | ||
| Marketing Research | ||
| Gender and Marketing | ||
| Marketing for Environmental Sustainability | ||
| Personal Selling | ||
| Services Marketing | ||
| Retailing Management | ||
| International Marketing | ||
| Multicultural Marketing | ||
| Political Marketing | ||
| Integrated Marketing Communications | ||
| Digital Marketing | ||
| Marketing Strategies | ||
| Independent Study | ||
| Special Topics in Marketing | ||
| Fundamentals Sport Marketing | ||
| Total Hours | 18 | |
- 1
Quinlan Business Core courses - not included in 9 credits toward minor for Quinlan students.
Suggested Sequence of Courses
The below sequence of courses is meant to be used as a suggested path for completing coursework. An individual student's completion of requirements depends on course offerings in a given term as well as the start term for the minor. Students should consult their advisor for assistance with course selection.
| Year 1 | ||
|---|---|---|
| Spring | Hours | |
| 200-level Business Principles course | 3 | |
| Hours | 3 | |
| Year 2 | ||
| Fall | ||
| MARK 201 | Principles of Marketing | 3 |
| Hours | 3 | |
| Spring | ||
| 200-level Business Principles course | 3 | |
| Hours | 3 | |
| Year 3 | ||
| Fall | ||
| MARK Elective | 3 | |
| Hours | 3 | |
| Spring | ||
| MARK Elective | 3 | |
| Hours | 3 | |
| Year 4 | ||
| Fall | ||
| MARK Elective | 3 | |
| Hours | 3 | |
| Total Hours | 18 | |
Important Details
At the discretion of the Quinlan School of Business, a maximum of one transfer course taken prior to matriculating at Loyola University Chicago may be allowed to satisfy minor requirements. A 2.0 average GPA is required for all attempted business courses. (BA in Economics students must also earn a 2.0 average GPA for all attempted Economics courses).
Quinlan students are limited to double dipping once (that is, counting one course twice) between any major or minor combination, regardless of what program the major or minor is taken in. Non-Quinlan students are limited to double dipping twice (that is, counting two courses twice) between business school minors and/or their respective majors.
Students planning to study abroad are encouraged to meet with their academic advisor early in the planning stage. A student will be permitted to take up to two approved courses in any Quinlan major or minor (and including BA Economics majors). All study abroad courses must be reviewed through the Study Abroad Office course approval process.
Undergraduate Policies and Procedures
Please see Undergraduate Policies and Procedures for academic policies that supersede those of academic units within the University.