Students pursuing an Advertising Minor learn about the dynamic and complex advertising industry, such as consumer insights, strategic planning, account management, design, media, creative, production, and branding. Typical job areas include market research, graphic design, account service, art director, copywriting, content creator, influencer management, media planning/buying, special event planning, and account management.

The Advertising Minor would be of interest to students in a variety of academics, such as Theater, Fine Arts, Graphic Design, English, Business, Marketing, Psychology, Sociology, Anthropology, Political Science, History, and Women and Gender Studies.

CURRICULUM

Course List

Code	Title	Hours
School of Communication Core
COMM 175	Introduction to Communication	3
Advertising Foundation Courses
COMM 211	Principles of Advertising	3
COMM 213	Digital Foundations	3
Advertising Focus Courses
COMM 214	Introduction to Creative Concepts 1	3
COMM 317	Media Planning	3
Electives
Select two of the following:		6
COMM 101	Public Speaking & Critical Thinking
or COMM 103	Business & Professional Speaking
COMM 205	Reporting Basics I: Writing and Interviewing 1
COMM 212	International Advertising (at the John Felice Rome Center)
COMM 266	Advertising Copywriting 1
COMM 268	Persuasion
COMM 282	Media Law
COMM 290	Branding and Positioning
COMM 296	Themes in Advertising/Public Relations
COMM 311	Health Communication
COMM 312	Special Events Planning
COMM 321	Advertising Campaigns
COMM 329	Advertising and Public Relations Design
COMM 331	Social Media Advertising
COMM 334	Mobile Advertising
COMM 336	Search & Display Advertising
COMM 337	AD/PR Multimedia Commercial Production 2
COMM 345	Student Agency 3
COMM 370	Special Topics in Advertising & Public Relations
COMM 391	Advertising/Public Relations Internship 2
Total Hours		21

¹

Writing Intensive

²

Satisfies Engaged Learning requirement

³

Inigo

Suggested Sequence of Courses

The below sequence of courses is meant to be used as a suggested path for completing coursework.  An individual student’s completion of requirements depends on course offerings in a given term as well as the start term for a major or graduate study.  Students should consult their advisor for assistance with course selection.

Plan of Study Grid

Sophomore
Fall		Hours
COMM 175	Introduction to Communication	3
	Hours	3
Spring
COMM 211	Principles of Advertising	3
	Hours	3
Junior
Fall
COMM 213	Digital Foundations	3
	Hours	3
Spring
COMM 214	Introduction to Creative Concepts	3
	Hours	3
Senior
Fall
COMM 317	Media Planning	3
	Hours	3
Spring
Minor Elective #1		3
Minor Elective #2		3
	Hours	6
	Total Hours	21

LEARNING OUTCOMES

• Understand the dynamic and complex advertising industry, such as consumer insights, strategic planning, account management, design, media, creative, production, and branding.
• Identify roles involved in advertising development such as market research, graphic design, account service, art director, copywriting, content creator, influencer management, media planning/buying, special event planning, and account/strategic planning.
• Practice ethical communication in professional practices that are socially responsible and in the mutual interests of the organization and the community.
• Apply competencies to work as an entry-level professional in advertising or public relations.