A Minor in Public Relations complements other majors as most careers require understanding of internal and external communications. Studying public relations will enable students to better communicate with customers, clients, audiences, supervisors, and teammates. Students will study the variety of communication strategies, tactics, and media platforms public relations practitioners use to build and maintain positive relationships and favorable images for clients. Common job areas include media relations, event planning, corporate communications, content creator, crises management, publicity, public affairs, and government relations. A Minor in Public Relations would offer benefits to students in multiple disciplines, including Business, Marketing, English, Theater, Fine Arts, Political Science, Healthcare, Environmental Sustainability, Education, Women and Gender Studies, and Social Work.
Curriculum
Course List Code | Title | Hours |
COMM 175 | Introduction to Communication | 3 |
COMM 210 | Principles of Public Relations | 3 |
COMM 213 | Digital Foundations | 3 |
COMM 314 | Public Relations Cases | 3 |
COMM 318 | Public Relations Writing 1 | 3 |
| 6 |
| Public Speaking & Critical Thinking | |
| Business & Professional Speaking |
| Reporting Basics I: Writing and Interviewing 1 | |
| Persuasion | |
| International Public Relations | |
| Media Law | |
| Branding and Positioning | |
| Health Communication | |
| Special Events Planning | |
| Corporate and Organizational Communication | |
| Media Planning | |
| Public Service Communication 2 | |
| Advertising and Public Relations Design | |
| Social Media Advertising | |
| Mobile Advertising | |
| Search & Display Advertising | |
| AD/PR Multimedia Commercial Production 2 | |
| Student Agency 3 | |
| Special Topics in Advertising & Public Relations | |
| Media Relations | |
| Advertising/Public Relations Internship 2 | |
Total Hours | 21 |
Suggested Sequence of Courses
The below sequence of courses is meant to be used as a suggested path for completing coursework. An individual student’s completion of requirements depends on course offerings in a given term as well as the start term for a major or graduate study. Students should consult their advisor for assistance with course selection.
Plan of Study Grid
Sophomore |
Fall |
COMM 175 |
Introduction to Communication |
3 |
| Hours | 3 |
Spring |
COMM 210 |
Principles of Public Relations |
3 |
| Hours | 3 |
Junior |
Fall |
COMM 213 |
Digital Foundations |
3 |
| Hours | 3 |
Spring |
COMM 318 |
Public Relations Writing |
3 |
| Hours | 3 |
Senior |
Fall |
COMM 314 |
Public Relations Cases |
3 |
| Hours | 3 |
Spring |
|
3 |
|
3 |
| Hours | 6 |
| Total Hours | 21 |