Marketing (BBA)
Marketing involves creating, communicating, delivering, and exchanging value, and can take various forms. From an Instagram influencer’s posts to a vendor in an open market—marketing shapes our everyday lives.
The BBA in Marketing degree program at the Quinlan School of Business concentrates on developing difference-makers who value diversity, equity, inclusion, sustainability, and ethics in the aim to use marketing as a force for good in society.
Curriculum
All Quinlan School of Business students must complete the University Core Curriculum, Business Core Curriculum, and Undergraduate School of Business program requirements. Students pursuing the BBA degree in Marketing must also complete 15 required hours from the Major Requirements listed below.
| Code | Title | Hours |
|---|---|---|
| Undergraduate Business Program Requirements | ||
| COMM 103 | Business & Professional Speaking | 3 |
| Select one of the following: 1 | 3-4 | |
| Applied Calculus I | ||
| Calculus I | ||
| MGMT 341 | Ethics in Business | 3 |
| BSAD 220 | Career Preparation | 2 |
| Writing Intensive | ||
| Select two Writing Intensive courses 2 | 6 | |
| Global Awareness | ||
| Select one of the following: 3 | 3 | |
| Globalization and Local Cultures | ||
| Culture, Society, and Diversity | ||
| Introduction to Global Studies | ||
| International Relations in an Age of Globalization | ||
Any business course from the International Business major group | ||
| Business Core Curriculum | ||
| ACCT 201 | Introductory Accounting I | 3 |
| ACCT 202 | Introductory Accounting II | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| Select one of the following: | 3 | |
| Introductory Business Finance | ||
| Principles of Corporate Finance (required for Finance majors and minors) | ||
| INFS 247 | Business Information Systems | 3 |
| INFS 343 | Business Analytics | 3 |
| ISSCM 241 | Business Statistics | 3 |
| LREB 315 | Law and the Regulatory Environment of Business I | 3 |
| MARK 201 | Principles of Marketing | 3 |
| MGMT 201 | Managing People and Organizations | 3 |
| MGMT 304 | Strategic Management | 3 |
| SCMG 232 | Introduction to Supply Chain Management | 3 |
| Major Requirements | ||
| In addition to Core Curriculum and Business Core Curriculum requirements, students pursuing the BBA degree in marketing must complete 15 credit hours in the following courses: | ||
| MARK 310 | Consumer Behavior | 3 |
| MARK 311 | Marketing Research | 3 |
| MARK 390 | Marketing Strategies | 3 |
| Select two of the following: | 6 | |
| Gender and Marketing | ||
| Marketing for Environmental Sustainability | ||
| Personal Selling | ||
| Services Marketing | ||
| Retailing Management | ||
| International Marketing | ||
| Multicultural Marketing | ||
| Political Marketing | ||
| Integrated Marketing Communications | ||
| Digital Marketing | ||
| Independent Study | ||
| Special Topics in Marketing 4 | ||
| Fundamentals Sport Marketing | ||
| Total Hours | 74-75 | |
- 1
Students majoring in Finance are strongly encouraged to take MATH 161 Calculus I instead of MATH 131 Applied Calculus I.
- 2
One must be a Quinlan course or ENGL 210 Business Writing.
- 3
A study abroad experience will also satisfy this requirement.
- 4
Only one MARK 399 Special Topics in Marketing class is allowed to count for this major.
Suggested Sequence of Courses
The below sequence of courses is meant to be used as a suggested path for completing coursework. An individual student’s completion of requirements depends on course offerings in a given term as well as the start term for a major or graduate study. Students should consult their advisor for assistance with course selection.
| Year 1 | ||
|---|---|---|
| Fall | Hours | |
| ECON 201 | Principles of Microeconomics | 3 |
| INFS 247 | Business Information Systems | 3 |
| MATH 131 | Applied Calculus I | 3 |
| Hours | 9 | |
| Spring | ||
| ACCT 201 | Introductory Accounting I | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| Hours | 6 | |
| Year 2 | ||
| Fall | ||
| ACCT 202 | Introductory Accounting II | 3 |
| BSAD 220 | Career Preparation | 2 |
| ISSCM 241 | Business Statistics | 3 |
| MARK 201 | Principles of Marketing | 3 |
| Hours | 11 | |
| Spring | ||
| MGMT 201 | Managing People and Organizations | 3 |
| SCMG 232 | Introduction to Supply Chain Management | 3 |
| Business Writing Intensive Course | 3 | |
| Hours | 9 | |
| Year 3 | ||
| Fall | ||
| COMM 103 | Business & Professional Speaking | 3 |
| FINC 301 | Introductory Business Finance | 3 |
| MARK 310 | Consumer Behavior | 3 |
| Hours | 9 | |
| Spring | ||
| INFS 343 | Business Analytics | 3 |
| MARK 311 | Marketing Research | 3 |
| MGMT 341 | Ethics in Business | 3 |
| MARK Elective | 3 | |
| Hours | 12 | |
| Year 4 | ||
| Fall | ||
| LREB 315 | Law and the Regulatory Environment of Business I | 3 |
| MARK 390 | Marketing Strategies | 3 |
| Writing Intensive Course | 3 | |
| Hours | 9 | |
| Spring | ||
| MGMT 304 | Strategic Management | 3 |
| Global Awareness | 3 | |
| MARK Elective | 3 | |
| Hours | 9 | |
| Total Hours | 74 | |
Specialized Requirements
Transfer Students
At the discretion of the Quinlan School of Business, a maximum of one transfer course taken prior to matriculating at Loyola University Chicago may be allowed to satisfy major requirements.
Study Abroad
Students planning to study abroad are encouraged to meet with their academic advisor early in the planning stage. A student will be permitted to take up to two approved courses in any Quinlan major or minor (and including BA Economics majors). All courses must be approved by the Quinlan Undergraduate Dean.
Important Details
A 2.0 average GPA is required for all attempted business courses. (BA in Economics students must also earn a 2.0 average GPA for all attempted Economics courses).
Quinlan students are limited to double dipping once (that is, counting one course twice) between any major or minor combination, regardless of what program the major or minor is taken in. Non-Quinlan students are limited to double dipping twice (that is, counting two courses twice) between business school minors and/or their respective majors.
Additional Undergraduate Graduation Requirements
All Undergraduate students are required to complete the University Core, at least one Engaged Learning course, and UNIV 101. SCPS students are not required to take UNIV 101. Nursing students in the Accelerated BSN program are not required to take core or UNIV 101. You can find more information in the University Requirements area.
Learning Outcomes
- Principles of marketing
- Why and how consumers behave
- How to incorporate social justice and a stakeholder approach in all decisions
- Interdependent, empathic, and global solutions
- How to understand, formulate, integrate, and execute all elements of a marketing plan
- Role and application of digital tools and analytics within a marketing plan
- Appropriate research techniques to investigate consumer, market, social, and environmental trends
- Role and application of strategic marketing
- Field-specific knowledge and skills in sales, branding, market research, and integrated marketing communications