2023-2024 CATALOG

The Academic Catalog is the official listing of courses, programs of study, academic policies and degree requirements for Loyola University Chicago. It is published every year in advance of the next academic year.

Marketing (BBA)

Marketing involves creating, communicating, delivering, and exchanging value, and can take various forms. From an Instagram influencer’s posts to a vendor in an open market—marketing shapes our everyday lives.

The BBA in Marketing degree program at the Quinlan School of Business concentrates on developing difference-makers who value diversity, equity, inclusion, sustainability, and ethics in the aim to use marketing as a force for good in society.