This is a professional development course to help students expand their knowledge of communication fields and to begin career preparation for those fields.

This introductory course is designed to supply students with the skills of public address, a fundamental understanding of critical thinking practices, foundational tenets of communication theory, a grasp of the relationship between context and communication, and a sense of the social responsibility that comes with the capacity for communication.

Restricted to Quinlan School of Business Students. This class examines the theory and practice of audience analysis, message design, and oral presentation for professional speakers, with an emphasis on communication in organizational settings.

This class offers a study of basic audio production methods across new media platforms. Topics include acoustics, recording methods, digital editing, and sound as an industry and art form.

This course is a hands-on introduction to video field production. By designing and executing a series of short, creative production projects of varied forms, students explore how video techniques are used to structure meaning in media messages.

This course offers students active participation in Loyola Debating Society. A maximum of six hours in intercollegiate debate credit allowed.

Entry-level course that will serve as an introduction to basic video/audio journalism. The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a non-fiction video story. For MJRN majors and minors only An understanding of how to operate a video camera; how to capture/edit video; how to tell a journalistic story with video, and the differences between journalistic videos and fictional videos.

This course gives a general historical and theoretical overview of communication. By looking at communication through a critical, historical, and theoretical lens, students will acquire an intellectual framework for further study and practice in communication.

This course explores the ways technology affects personal, cultural, and mass communication through examining the historical, societal, and ethical implications of newer and interactive forms of media.

This course is an introduction to the study of traditional mass media and new media from a critical and interpretive perspective. Students taking the course should be able to understand and apply textual analysis methods to specific media texts, such as films, TV shows or videogames.

An introduction to visual writing, story structure and character development for film and TV. Through in-class exercises, analysis of scripts, and assignments focused on storytelling fundamentals, students will learn what makes a compelling concept, where great ideas come from, and effective ways to build a narrative for the screen.

The course examines the aesthetic, social, technical, and theoretical evolution of cinema offered as specific topics that include, but are not limited to: war and revolution, social history and cinema, the role of women, Indian cinema, musicals, technology and style, and the realistic impulse.

This course examines current issues in US journalism with strong emphasis on developing skills in news reporting, interviewing, and writing.

Grounded in Black studies, communication studies, critical cultural studies, political advocacy, popular culture, and the growing field of hip hop studies, we will investigate hip hop's evolving relationship with social change in the U.S. and beyond. Particular attention will be paid to Chicago's hip hop scene and its community building.

Photojournalism introduces students to the art of photographic storytelling.

This course teaches 21st century journalism skills and how to use the equipment and software to report and edit across platforms, including radio, television, and the Internet. Instruction will include how to use audio and video recording equipment, basic Web design, use of audio and video editing software, blogging, and social media programs.

This course introduces the theory and practice of public relations in communicating and establishing relationships with diverse publics. Topics include professional roles and ethical responsibilities, strategies and tools, media resources, and public relations writing.

This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented.

Students will be introduced to digital media tools, including online content creation, SEO, website management, email marketing, social media engagement, digital advertising, analytics and emerging technologies that are used to create and build integrated digital campaigns for advertising and public relations.

This course introduces students to the creative process and idea generating techniques. Students explore what constitutes strong advertising concepts through exposure to award-winning ads and work in teams to create ads for assigned products.

COMM 215 does not meet Core Ethics. This course explores various approaches to ethical decision-making and applies that process to diverse aspects of every day, contemporary life.

This course introduces theories of rhetoric, emphasizing the relevance of classical disputes for understanding current controversies over the nature and function of discourse. A central theme is the tension between rhetoric's promise for constructing a rich and meaningful civic life and the dangers of its descent into demagoguery and irrationality.

This course introduces students to the field of public interest communication--an evidence-based, interdisciplinary approach to using strategic communication for social good. Drawing from research and practice in communication, psychology, political science, and systems thinking, students learn how communication can shape public understanding, influence behavior, and support collective action. Through theory, case studies, and applied assignments, students develop skills in audience analysis, message design, and campaign evaluation while considering ethical implications and real-world applications in areas such as nonprofit advocacy, journalism, and corporate responsibility.\\n

Prerequisites waived for Environmental Communication minors. This course examines the implications of communication processes and practices for democracy and social justice.

This course is an introduction to analyzing and critiquing arguments, and inventing extended arguments to advocate positions.

Prerequisites waived for Professional Communication minors. This course explores the role of communication in conflict resolution. Special attention is paid to mediation and other forms of alternative dispute resolution.

In this course, students will demonstrate their ability to apply aesthetic and theoretical principles and cinema production skills. Topics include pre-visualizations, preproduction planning, digital cameras system, cinematography, and lighting. Students work on individual and group projects involving project development, filming, and editing.

This course explores the crucial skill of interviewing necessary for many aspects of professional and daily life. Students will learn different ways of interviewing depending on communication context.

Prerequisites waived for Environmental Communication minors. This class focuses on the creation and delivery of persuasive messages to develop a variety of persuasive strategies and implement them in both individual and group presentations.

This class is an introduction to theory, research, and practice of communication that contribute to effective task-group discussion and decision making.

This course offers a unique opportunity to film and document China as it changes virtually before our eyes.

Introduction to research design with a focus on public communication and real-world ethical application, designed for undergraduate students from a range of disciplines. The course will review qualitative and quantitative approaches to inquiry and apply these approaches to social and communication problems. Students will learn how to structure research projects, collect and analyze data, and critically reflect on the relationship between research questions and the methods we use to answer them. No prior experience with research methods is required.

This course explores the digital platforms that shape our everyday lives--from social media and search engines to shopping and streaming services. Students will examine how platforms operate as invisible infrastructures that organize communication, commerce, and culture, drawing on scholarship about their political and social impact. Through research, discussion, and a final project, students will critically analyze how platforms influence our behaviors--and how they, in turn, understand us.

Students must apply to enroll; SoC will enroll. The School of Communication offers students the opportunity to engage in real-world media opportunities via Rambler Sports Locker. RSL provides Sports Media students with the opportunity to earn credit and produce professional, publishable work. Students must get permission to enroll in the course. Students are required to apply to the activity during the prior semester. Students will be vetted for GPA and reporting plan, which should be included in the enrollment submission form. If accepted, the student will be enrolled in the course. Students enrolled in RSL for credit will be held to tight deadlines and standards embedded in the current organization. As these groups are student-run cocurricular activities, enrolled students will be expected to work within the rules and hierarchies of the organizations.

This course explores the historical and rhetorical means by which sports leaders influence the policies, practices, and performances affecting members of sports teams, communities, news, and social media. The focus is on controversies, speeches, interviews, and social media posts. This course will use sports as an entry point to discuss historical movements, leadership, advocacy, ethics, and social justice. Students will explore activism, advocacy, political and social movements, and awareness of athletes, sports leaders, and sport personalities throughout time in a variety of mediums, discussions, and activities.

This course will examine the importance of numbers in the world of sports and computer-generated visualizations. Students will use contemporary tools to organize, scrape, clean, and present data in a way that synthesizes numerical information and packages it in a way that a general audience can consume. Students will delve into player, team, and league stats as well as the numbers around the business of sports and how to use data as a sports reporting tool.

The world of sports is a unique combination of news, business, and entertainment. This course teaches students the history and fundamentals of sports marketing, advertising, events, and media planning, while also taking a historical look at sports advertising and commercial marketing. Students will examine advertising and marketing strategies of sports across media and develop their own campaign or event plan around sports for any media of their choice.

This course introduces foundational research methods used in advertising and public relations to inform strategic decision-making. Students will learn how research supports audience understanding, message development, campaign evaluation, and ethical communication practice. Emphasis is placed on research literacy, applied methods, and interpretation of findings rather than advanced statistical analysis. Through hands-on exercises and a guided applied project, students will gain practical experience using research to solve real-world communication problems.

This course introduces basics of broadcast news and broadcast writing style. Students learn script writing and formatting, an introduction to radio and TV reporting, standard terms and basic newscast production, and an introduction to the studio. This course also provides a foundation for more advanced courses in the broadcast curriculum.

This course examines games and their complex role within contemporary culture. Games are approached as "texts" that can be "read" using a variety of theoretical lenses. Students will explore what games say about the nature of identity, community presence, learning, and communication and reflect on their own experience in a blog.

This course examines the skills needed to act as a newsroom leader and manager, including copy editing, researching, photo and visual editing, working as an assignment, project and online editor. This course will benefit those who want to be an editor, manage people, shape newsroom culture and build community trust.

The mission of environmental journalism is to raise public awareness about environmental news and issues. It is about being ethical, accurate, fair, and clear, whether reporting, investigating, or advocating for change.

This course explores how individuals, organizations, and brands use social media to connect, communicate, and engage audiences in today's digital environment. Students will learn by observing and analyzing real-world social media practices, including interviews with professional practitioners who specialize in content creation, community management, and digital strategy. The course emphasizes what works--and what doesn't--in building connection and engagement online. Through hands-on projects, case studies, and self-assessment, students will gain a clearer understanding of the strategic choices behind social media activity and reflect on their own digital practices as communicators.

This course examines methods of researching and writing editorials, commentaries, and features for print media.

Editorial Design I is an introduction to information processing and readership, and basic principles of layout and editing.

This course will teach students how to report and produce broadcast stories about athletes and athletic events. Students will have access to players and coaches on the professional and collegiate levels, attending games, practices and training. Students will learn to produce stories for radio and television, as well as sound broadcast presentation skills.

This course will focus on the art of copywriting for advertising, be it for TV, print, outdoor, social media and the ever changing landscape of digital media. Students will learn to craft their words to make creative advertising based on strategies and insights.

This course is designed to explore theories related to persuasion, social influence, and compliance-gaining. Students will get practical experience in the analysis, criticism, and application of persuasive discourse across a wide variety of contexts.

This course is about street-level China, as it is seen and as it happens. This course is a practicum, in which students, through a mix of lectures, briefings and discussions, will delve into nature of observation and engagement with and in China.

This course examines contemporary US American culture from a critical-theoretical standpoint while examining popular icons and social practices with particular attention to their influence on individual and collective identities.

This course introduces students to intercultural communication theory and research. Students explore how differences in ethnic, religious, economic, and geographical experiences produce social biases and engender conflict. Students are expected to explore their own cultural histories to understand how they create meaning and adopt attitudes.

Students study speech to understand its role in human relationships. This course focuses on self-exploration of communication patterns by asking life's big questions about self and other. Students will gain competence in interpersonal communication through the development of perceptual accuracy, and clarification of values with regard to relational goals.

This course is an introduction to the study of cinema as a complex medium of communication. This course will provide students with the basic terminology, observational skills, and theoretical background for the study of film aesthetics, language, cultural analysis, history, and the production of cinematic texts.

Prerequisites for Visual Communication majors and minors is FNAR 383. Prerequisites waived for Professional Communication and Environmental Communication minors. This course will explore the design and usability of websites from several perspectives: how they look (aesthetics), how they work (navigability and usability), and how they are made (tools and software). Lectures, demonstrations, and in-class lab time will introduce students to the creative tools and software that power contemporary web design and usability. Emphasis will be on using a variety of tools and resources to meet one's own goals, rather than achieving the level of expert in any one piece of software.

This course is an introduction to theory and practice of organizational communication, with an emphasis on organization contexts, culture, and systems, and the role of communication in building relationships with internal and external stakeholders.

This course examines different approaches to understanding the role of journalism in contemporary society, emphasizing the historical development of issues that surround journalism today.

Through lectures, discussions, and assignments, learn the evolutionary history of media technologies from the telegraph through film, television, and digital media, and review contemporary theories about how technology shapes society.

This course explores the role of communication practices in the production, reinforcement, and transformation of gendered identities. Students will learn how gender expectations within cultural contexts are created. They will also learn some of the ways that deeply-rooted assumptions limit social change and guide communication.

This course examines cases and issues in constitutional, statutory, and regulatory law affecting print and electronic media including First Amendment rights, libel, privacy, copyright and trademarks, Freedom of Information, and telecommunication regulations.

This course examines how various forms of media and audiences travel and circulate in specific historical, political, and social conditions of consumption. We will learn about the global media flows, connections, and contexts of media markets through information, ideas about health/medicine, and popular culture.

Examines the theory and practice of branding, target segmentation, and how the digital space and the rapid rise of consumer-generated content have impacted brand management. The course explores each stage of the communication planning process and introduces students to the way audience research, and the competitive sets are used to develop brand positions and benefits.

Beginner to Intermediate-level Film and Digital Media course that examines specific areas of study. Topics vary each semester. This course may be repeated (with different topics) for a total of 9 hours, but only 6 may count toward the major.

This course analyses the structure, development, and role of communication in political and advertising campaigns, with a focus on theories of media effects, message construction, and audience analysis.

This course will give an overview of major films produced in mainland China since 1949. Students will examine the genres of Chinese film better known in contemporary China and consider them a major source of reflection upon, and critique of, contemporary Chinese society and culture.

This course will examine the portrayal of sports in film and television. From "Chariots of Fire" to "Ted Lasso," students will explore plots, performances, visuals effects, scenery, and more and produce their own reviews and analyses. Through a diverse selection of films and television shows, students will examine themes of personality, identity, culture, sportsmanship, community, and skill to analyze how this genre uses storytelling devices to deliver a narrative. Class discussion, writing assignments, and interviewing will encourage critical thinking about how film and TV influence our relationship with sports.

This course will enable students to understand the relationship between media and politics as well as be able to identify strategies used in propaganda, disinformation, and misinformation campaigns and the impact of technology on its history and evolution.

This reading-intensive course will examine rhetorics of utopia, revolution, and strategies of change. Students will read a variety of texts from activists, scholars, and revolutionary thinkers to understand the ways (historically and presently) that utopias and revolutions are imagined and created through communication, media texts, and discourse.

This course will focus on animation with specific emphasis on the creation, refinement, and publishing of a visual story. Students will learn 2D and 3D techniques, cameras, CGI, and other software and equipment to create animated works.

Prerequisite is waived for undergraduate students in the School of Environmental Sustainability and for Environmental Communication minors. This course explores the rhetorical means by which citizens influence the policies and practices affecting our natural and human environments. The focus is on current controversies.

Prerequisites waived for Environmental Communication minors. This course explores the communication strategies used to promote and/or resist significant socio-political change. Students will demonstrate an understanding of how communication is used in particular societal struggles to effect socio-cultural change at an individual, community, institutional, or global level.

This advanced course in screen directing is designed to further students' narrative filmmaking skills. Geared toward creating fiction films, the course focuses primarily on blocking for the camera, directing actors for the screen, and structuring dramatic scenes. Students should have a working knowledge of basic videography, nonlinear editing, shot composition, and film grammar.

This course examines media and social change at the intersection of theory and practice. The class will be dedicated to analyzing the way social change is catalyzed and communicated through various media platforms. Students will gain a historical and multi-media perspective on a variety of design and communication strategies tied to a range of social and cultural issues.

Students develop an understanding for the evolution and history of production design, as it relates to film production, from its inception to the present. Students will pre-visualize and implement art direction--sets, costumes, makeup, color palettes--for student films in production.

This course focuses on the growing field of health communication. Building on students' knowledge of public relations, advertising, communication, and marketing, this class aims to help students develop an area of specialization that offers career opportunities in many settings. Through guest speakers and field trips, the class is designed to provide an overview of what health communicators do and where they work.

Students will gain hands-on experience in event planning. They will learn to anticipate and execute the needs of an organization or community planning special events.

Prerequisites waived for Professional Communication Minors. Students will learn the theory and practice of responsive and strategic organizational communication in developing corporate identity and image.

The course focuses on issues, strategies, and solutions in creating and maintaining relationships with key publics including media relations, internal communications, community relations, public affairs, investor relations, and crisis communications.

This course offers in-depth attention to the challenges of writing complex stories characterized by careful research, use of sources, interviewing, and reporting and writing. Students examine writing for a "lay" audience in such areas as science and technology, finance, government, and religion. Can be repeated once with a different topic. Second completion can count as major elective in MJRN.

This course examines the advertising and marketing processes required to research, develop, and implement an effective media plan for budgeting appropriate advertising time and space.

This course focuses on strategic public relations, writing for publics including print, broadcast, and digital media with understanding of objectives, news values, and formats.

This course examines public relations strategies and applications in cause-related campaigns, public service initiatives, and community relations activities for corporate and nonprofit organizations.

This is an advanced advertising course in a simulated agency environment to provide practical experience in the campaign planning process.

This course covers provocative, unexpected, and alternative methods for distributing media and gaining new audiences. It includes the history, theories and ethics behind the appropriation of "guerrilla" strategies as found in artistic, civic, commercial and political media work. SES majors and EVCM minors are waived from pre-requisites.

This course explores the remix culture as cultural exchange. While studying about remix culture and collaborative process, students will manifest projects that involve mashing up media using various web-based and mobile media creation, web-based editing, live online broadcasting and sharing and techniques of online presentation.

Traces the evolution of independent filmmaking in the U.S, from the pioneering cinema of Maya Deren and John Cassavetes to seminal works of Spike Lee, Kelly Reichardt, and Barry Jenkins.

This course introduces students to the process of writing for the screen. Through exercises and analysis of structure and storytelling fundamentals, students will develop a working sense of the art of crafting a screenplay, learning how to build a script, step by step, from an original and compelling idea.

This course prepares students to report and produce video stories for broadcast and other similar media distribution. It emphasizes information gathering, source development and visual storytelling, and builds on the video and editing skills students learn in the beginning video production class.

This course gives advanced instruction in multi-page editorial layout and design by incorporating writing and photography into a complete, full-color magazine. Students will work as editors and designers in applying principles of design and production to existing articles and understand ethical issues in serving the readers of the magazine.

This course is for AD/PR majors who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.

Builds on the creative skills and understanding acquired in the introductory advertising creative courses to enhance students' conceptual abilities. Utilizing Adobe InDesign and Photoshop, students learn to design for various advertising formats including digital, print, and for client presentations.

This interactive, hands-on, strategy-meets-execution course is designed to help you think like a social media campaign planner and campaign creator, capable of building insight-driven strategies, selecting platforms, developing creative ideas, and understanding paid/owned/earned dynamics. The goal is that at the end of the semester, you have mastered the fundamentals of consumer behavior on social platforms, strategic campaign development, creative ideation, media planning, and performance management that spans across advertising, public relations, and communication practices. Students will examine how different social media platforms operate -- including their engagement patterns and algorithmic structures that shape content and communication strategies; Map customer journeys and identify high-impact touchpoints: Students will gain experience in mapping consumer paths across platforms and identify moments of opportunity for engagement, influence, and/or conversion within multi-platform journeys; Generate creative content strategies tailored to platform-specific audiences: Students will gain experience in creating platform-specific campaigns that are targeted to specific audiences, delivering on the client's brief expectations; Present professional-level social media campaign recommendations to clients: Students will get firsthand experience in presenting an industry-standard integrated social media campaign program.

This course will teach you how to do investigative reporting with a data journalism approach. Through discussion of examples and our own work, we will explore how to find, request, and use data that can reveal important information about society.

Students learn and demonstrate techniques and roles for advanced cinematography: virtual production, assistant directing, sound stages, and location lighting.

Mobile is one of the most valued investments for advertisers. This course covers the latest practices and trends of mobile advertising which includes 1) branded mobile application design and development; 2) advanced mobile experiences with AR/VR experiments; and 3) various practices, tactics, and ethical concerns for native mobile advertising experiences.

This course explores the current practices, opportunities, challenges, and ethics of strategic integration of Artificial Intelligence (AI) and Generative AI (GAI) into advertising, public relations, and communication workflows. Students learn various AI platforms and how to use AI for audience research, content creation, and campaign optimization while navigating the ethical and legal implications of automated communication.

This course covers search engine optimization and advertising practices through lectures and hands-on practices. Students will learn technical terms and tactics involved in optimizing the search result and user experience with brand websites. Google AdWords, search network campaigns, display network campaigns and Google merchandiser set-up training will be included. (Consider scheduling to coincide with Google Challenge.)

This is an advanced video and advertising course designed to give students an introduction to various types of multimedia commercials as well as practical considerations of producing branded content and television spots, including for real clients.

Students work in teams to create short-subject narrative films taking their projects from preproduction to exhibition. Students will experience working as a part of a film production crew, be exposed to a variety of jobs, and produce and exhibit original films.

This course offers hands on production of video documentaries through the study of electronic field production technology, the analysis of documentary texts, and the application of documentary research methods.

In this course, Students will study the history of the concept of human rights and the legal mechanisms for enforcing human rights law, and they will read work by reporters covering human rights worldwide.

Course involves actual client work in Inigo, the student-run communications agency. Students gain skills/put theory into action as they provide public relations, digital communication, strategy and other services to companies and non-profits. Students apply prior semester. Contact instructor at cmcphil@luc.edu for details. All majors encouraged.

This course provides a comprehensive look at analytical tools and methodologies used to transform quantitative and qualitative data into strategic insights. Students will explore how to use data to uncover the cultural, psychological, and social factors that drive human behavior. By mastering the transition from data analysis to actionable communication strategies, students will learn to move beyond simple observations to understand the why behind the what. The course culminates in the development of a real-world strategic program that demonstrates an integration of data analytics with a promotional framework.

Content creators and influencers are at the center of a rapidly growing global industry. This course bridges the gap between creative content and commercial viability by examining the evolution of influencers from content creators to product entrepreneurs and strategic brand partners. Students will analyze the roles of diverse influencers--from nano to mega--across the customer journey and develop the technical skills required to manage these partnerships, including the use of influencer analytics tools and messaging control strategies. The curriculum covers the business of the creator economy, including strategic goal setting, diverse revenue streams (from affiliate marketing to proprietary product lines), ethics, and legalities. Whether an aspiring communication entrepreneur or a future brand strategist, students will master the framework necessary to navigate, monetize, and manage the modern social economy. Students will develop a real-world influencer communication program that integrates data analysis with a cultural or psychological strategy framework.

Aesthetic choices meet the ethics and business of filmmaking in COMM 350. Producing covers how to develop story ideas from conception to writing, financing, production and distribution. Relevant issues in script breakdowns, safety, communication and contracts are covered. Students create pitch decks, basic budgets and a longer prospectus for potential investors.

This course examines programming and curating (selecting) media for film festivals, museums, streaming services and other platforms. Through work on a festival or similar project, students examine how audiences are identified, learn about distribution, and explore the challenges facing media outlets in selecting, reviewing and archiving media.

This is designed as a capstone course for the broadcast journalism emphasis. It covers all aspects of TV (or web) newscasts, including producing, anchoring, reporting, photography and editing, as well as studio production. The class produces and delivers newscasts, designed to prepare students for work in the TV news industry.

This course combines advanced editing theory and practice, aimed at providing students with the skills required for editing motion pictures of all genres and for all platforms.

This course is designed to familiarize students with a new set of ethical dilemmas that have sprung up in the last decade with the rise of new media. Using classical ethical theories, students will formulate appropriate and responsible solutions to ethical dilemmas emerging in a new/digital media context.

Wikipedia, Google, YouTube, Twitter, and mobile applications are complex designed objects. Students will learn a critical language for thinking of new media as art, narrative, culture, and code. This course is Writing Intensive.

Prerequisites waived for Environmental Communication minors. This course advances student knowledge of resources, methods, and credibility standards for gathering and reporting news stories.

Course will introduce majors to sound and effective social science research methods used in Ad/PR, including surveys, focus groups, content analysis, and audience analyses. It will also give students a chance to apply for the national PR student Bateman Competition that would continue in a designated course the following spring.

This course examines how communication research is conducted in naturalistic settings using qualitative methods associated with observation and in-depth interviewing.

This course examines how communication processes and behaviors are studied, using the social-scientific techniques of observation and measurements. It also looks at the limitations of these methods; appropriate methodologies and ways of analyzing quantitative (numerical) data.

This course examines theory, research, and application of critical methods for analyzing historical and contemporary persuasive discourse.

This course teaches principles of participant-observation research as a critical practice to produce a 'thick description' of meanings, values, hierarchies of interests, power structures, and ideals of a particular cultural group or community.

These courses offer in-depth reading, research, and discussion in specialized areas dealing with current issues in multimedia journalism. Course titles and content vary. May be repeated for up to 9 hours, but only 6 may count toward the major.

Participants will learn and execute multimedia storytelling in an international setting. This course will help students enhance their video, writing, interviewing, photography, and editing skills within another country and cultural context.

Students learn to develop influence through earned media. Skills taught include identifying news values, writing/creating multimedia press releases and media alerts, AP style, media training, creating media lists using Cision, working with syndication services, search engine optimization for news releases, creating a social presence and working with social influencers.

Students will gain advanced practical experience advertising/public relations projects.

Digital Sustainability explores the environmental impact of digital media. Mining precious metals to manufacture devices, burning fossil fuels to run data centers, global black market trading of e-waste are points where the digital world meets the physical world. Students will explore digital sustainability problems, and work toward creative solutions.

Students gain advanced practical experience in the Loyola Debate Society.

Students gain advanced practical experience in service experiential learning projects. Student must develop a project with a full-time faculty member in COMM Studies. Paperwork is required: https://www.luc.edu/media/lucedu/soc/pdfs/resourceforms/ONLINEDirectedStudyPracticumForm.pdf.

Students gain hands-on practical experience in developing multimedia journalism projects. Student must develop a project with a full-time faculty member in Multimedia Journalism. Paperwork is required: https://www.luc.edu/media/lucedu/soc/pdfs/resourceforms/ONLINEDirectedStudyPracticumForm.pdf.

Students will work with WLUW radio station under the supervision of a faculty member participating in one or several of the following activities: generating story ideas, booking guests, interviewing guests, doing promotions using social networking and on-air productions, recording, editing and producing audio segments, and learning several facets of what it takes to produce a radio show.

Students will gain advanced practical experience creating digital cinema projects. They may choose to focus on a certain role and section: director/producer, writer, cinematographer, editor, production designer, sound designer, or publicist.

Students focus on integrating and applying knowledge and skills related to advertising and public relations. They will research a career interest area, interview working professionals, and create strategic communication portfolio materials. Students gain specialized industry knowledge, improve professional communication competence, and build contacts.

Students must complete the COMM 388 form, describing your project, any participants/support materials/technology needed, and submit to Instructor; Form: https://www.luc.edu/media/lucedu/soc/pdfs/resourceforms/COMM388Form.pdf. Project proposal must be approved by the program director and course supervisor by the end of the first week of the semester. A Public presentation of the project is required. Examples of appropriate capstone projects include assisting in the development of a film festival or presentation of a significant research project.

Gives students an opportunity to develop new campaigns and refine existing work. Students receive feedback from advertising professionals throughout the semester to help them edit and develop their portfolios. Each member of the class creates a portfolio website and develops a job search plan. Final portfolios are critiqued by faculty and professionals.

This course serves as a finishing academic experience which wraps up the student's academic work in Communication Studies, whether their concentration is Organizational Communication, Digital Media, or Social Media and Society. In this course, you will create a project on a topic that interests you within communication studies. The project should make an original contribution to communication studies by adding new ideas, insights, or perspectives. The project can take many forms, including an academic paper, a social media campaign, or a creative text such as a podcast, a performance, or a video. The student will determine the nature of their project in class and workshop ideas to peers and instructor.

This supervised field experience enables students to have hands-on professional learning at a wide range of agency, corporate, and non-profit organizations as the basis for learning and refining professional communication skills.

Complete an internship providing an opportunity to use their visual and technical and/ or skills in a professional setting.

This supervised field experience enables students to have hands-on professional learning at a wide range of sports-related roles and organizations, including but not limit to teams, venues, non-profits, agencies, and corporations as the basis for learning and refining professional communication skills in the sports industry.

Student must develop a project with a full-time faculty member in their SOC major. Paperwork is required: https://www.luc.edu/media/lucedu/soc/pdfs/resourceforms/ONLINEDirectedStudyPracticumForm.pdf. Course may be taken for variable credit (1-3 hours). Students will work independently in their area of interest with a supervising faculty member whose expertise is in that area. Projects may include, but are not limited to: a reading course, where a student contracts to read and create an annotated bibliography of research materials; a writing course, where a student has developed a strong paper for a course and wants to refine it for possible conference presentation and/or publication, etc.

Emerging Creative Technologies explores the dynamic intersection of user experience, multimedia storytelling, visual communication, and emerging creative technologies. Students will gain foundational knowledge in UX/UI design while developing hands-on skills across digital content formats, including video, visual design, generative AI, and portfolio creation. The course blends academic study with real-world creative application. Students will analyze contemporary media platforms, examine how digital environments influence audience behavior, and produce original creative work that reflects strategic thinking and professional identity. By the end of the session, students will build a polished portfolio showcasing their capabilities as digital creators, communicators, and storytellers.

This course will give students a basic understanding of narrative theory and its evolution. It will also emphasize the idea that telling a good story begins with having something to say and a purpose for telling it to someone. Students must be enrolled in SOC Professional Degree Program MC in Digital Storytelling.

Prerequisites are waived for undergraduate and graduate students in the School of Environmental sustainability and for students in the Digital Media and Storytelling program. This course explores the rhetorical means by which citizens influence the policies and practices affecting our natural and human environments. The focus is on current controversies.

This six-week graduate course is designed as an entry-level introduction to the foundational concepts and techniques in video, audio, and editing production. This class prepares students with little to no prior experience in video and audio production to readily participate in the Digital Media and Storytelling (DMST) master's program. Students with some or greater knowledge in this field will also have the opportunity to expand their prior knowledge as the course focuses on developing practical skills to effectively capture and edit video and audio elements to create compelling visual narratives. Students will be provided access to industry- standard tools while learning how to shape stories using best practices in media production. Throughout the course, students will explore the fundamentals of video production, including camera operation, sound recording, and editing software using Adobe software. Emphasis will be placed on hands-on experience, with each student producing and editing short video projects that integrate both visual and audio storytelling techniques.

This course addresses how courts and lawmakers have addressed legal issues presented by digital media. Students must be enrolled in Professional Degree Program MC in Digital Storytelling.

This course examines diverse methods for identifying legal and ethical issues that arise from organizational communication practices within strategic communication contexts. Students will develop the ability to recognize a broad spectrum of concerns and apply systematic analytical approaches to clearly resolve business-related challenges.

This advanced writing intensive course engages students in the strategic process of professional-level writing by focusing on communication objectives, cultural differences among audiences, techniques, style and mechanics. Students will learn the importance of planning, research, pre-writing, editing and rewriting in the writing process. Restricted to Global Strategic Communication Students

In this Advertising Campaigns class, students will explore the profound impact of rapidly evolving technologies on modern advertising practices. The course examines how changing media consumption behaviors have transformed consumer journeys from linear patterns to complex, interconnected experiences driven by micro-moments and personal intents. Students will critically analyze traditional advertising agency models, identifying why many long-standing practices are becoming obsolete in today's digital landscape. The class will challenge participants to rethink creative processes and develop innovative approaches that align with current market demands and communication goals. Through collaborative projects and discussions, students will work to bridge the gap between conventional advertising wisdom and the realities of the digital age. The course emphasizes the need for original thinking and adaptability in crafting effective campaigns that resonate across various touchpoints in consumers' lives.

This course prepares students for professional life after graduation by focusing on how to build and present themselves as media professionals. Students will clarify their strengths, shape a distinctive professional identity, and learn how to showcase creative work in ways that connect to specific roles and career goals. Topics include portfolio development, personal branding, professional pitching, client communication, platform etiquette, freelancing, and media entrepreneurship. Through hands-on projects, students leave the course with a set of practical, finished materials ready to use as they begin applying for jobs, seeking freelance clients, or pursuing entrepreneurial opportunities in the media industry.

This course examines the advertising and marketing processes required to research, develop, and implement an effective media plan for budgeting appropriate advertising time and space.

This lab-based course will introduce students to production techniques for digital storytelling. Students will acquire knowledge of videography, sound recording, video and audio editing, web design and interactivity.

COMM 421 is a week-long immersion experience designed to provide students with direct engagement with leaders in public relations, advertising, digital marketing, and AI-driven communication. The course incorporates structured workshops, real-world simulation activities, and visits to professional organizations. Through these engaged learning experiences, students strengthen their understanding of strategic communication principles and develop competencies required for leadership roles in the global communication industry.

In this course students will investigate various audiences in today's global marketplace that organizations need to consider to remain relevant. The course will explore the concept of globalization and how, as a dynamic and uneven process, it requires practitioners to understand global and local audiences and those influenced by multiple cultures. Restricted to ADPR-BASD, GSCM-MS, and DMST-MC students.

This course will explore online audience behavior and measurement. Students will use analytics to understand user activities and to drive improvements in distribution performance. In the course of their development, students will come to understand intellectual property protection, self-publication, bandwidth issues, usability, file formats, social sharing, security, syndication, and mobile delivery.

The strategic simulation class setting will engage the students in the imaginary leadership role to exercise how to make an ethical decision on the issues and challenges. This incorporates a mix of lectures, case discussions, role-playing, and group projects in real-world applications.

This course is for students who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.

This course will focus on digital design with emphasis on creation, refinement, and publishing of content in multiple formats. Through the lens of visual storytelling, we will explore photography and photo-editing, typography and graphic design, and animation and motion graphics using a combination of research, discussion, and hands-on workshops. We will also discuss methods of print and web design in a practical context, both as artistic expression and commercial production.

This course empowers students to design, implement, and evaluate digital campaigns using Integrative Marketing Communication (IMC) principles with a strong emphasis on community service and engaged learning. Students will work on hands-on projects that address real-world community needs, applying research, planning, implementation, and evaluation strategies. Through case studies, client campaigns, and community-based initiatives, students will build a portfolio of projects that not only enhance their professional skills but also contribute positively to the community and society.

This course explores the principles and best practices of strategic communication aimed at achieving lasting, positive social change in various areas, including climate change, racial justice, healthcare access, and housing policy. This interdisciplinary program draws from practice and scholarship in public relations, journalism, advertising, psychology, sociology, political science, anthropology, and neuroscience. This course is custom-tailored for current and future communications directors at a nonprofit organization or a media relations officer at a foundation being an account executive at a strategic communications firm.

This course develops a multiple stakeholder approach to managing the communication function in corporations. Management topics include developing a communication plan, budgeting, creating a communications calendar, working with agencies and other external resources, project management and evaluation.

The robust business-to-business (B2B) sector provides enormous opportunity in the global marketplace. This course will explore B2B's unique set of challenges that strategic communicators need to consider in developing and delivering effective messages. Restricted to Global Strategic Communication Students.

The course explores how to predict and identify emerging issues, which can proliferate rapidly through digital and social media; accurately assess the potential threat posed by issues; and plan and implement effective response to prevent issues from growing into crises. Restricted to Global Strategic Communication Students.

This course focuses on realistic social media issues and crisis cases and students' practices on how to respond to fast-paced information on multiple social media channels and to create effective responses. This course is custom-tailored for current and future PR managers, digital specialists, community managers, and others who need to have a high degree of public visibility and responsibility.

This is an advanced video and advertising course designed to give students an introduction to various types of multimedia commercials as well as practical considerations of producing branded content and television spots, including for real clients.

This course covers the enduring foundation of digital advertising --- Search Advertising and Display Advertising, which is a part of the bigger scope called programmatic advertising. Students will be exposed to 1) fundamental concepts in search and display advertising, 2) hands-on practices on creating both search and display advertising campaign, and 3) evaluation skills in optimizing search & display advertising campaigns. This course is mostly built upon Google's advertising products. However, the fundamental logics, once acquired, can be applied to all forms of paid ads in digital space.

This course offers hands on production of video documentaries through the study of electronic field production technology, the analysis of documentary texts, and the application of documentary research methods.

This interactive, hands-on, strategy-meets-execution course that is designed to help you think like a social media campaign planner and campaign creator, capable of building insight-driven strategies, selecting platforms, developing creative ideas and understanding paid/owned/earned dynamics. The goal is that at the end of the semester, you have mastered the fundamentals of consumer behavior on social platforms, strategic campaign development, creative ideation, media planning, and performance management that spans across advertising, public relations and communication practices.

This course explores the current practices, opportunities, challenges, and ethics of strategic integration of Artificial Intelligence (AI) and Generative AI (GAI) into advertising, public relations, and communication workflows. Students learn various AI platforms and how to use AI for audience research, content creation, and campaign optimization while navigating the ethical and legal implications of automated communication.

This course prepares students to design, produce, and evaluate professional-quality short-form digital media through the creation of original, serialized video projects. Students will develop skills in visual storytelling, pacing, audience engagement, and multiplatform production while applying industry-standard workflows for planning, shooting, editing, and post-production. By the end of the course, students will be able to produce cohesive digital series content, make informed creative and technical decisions, and critically reflect on their work in ways that support both portfolio development and professional practice in contemporary media industries.

Capstone Seminar is designed to equip students with the necessary skills, knowledge, and strategies to successfully complete their culminating capstone project. This course focuses on project planning, development and execution. Students will develop a clear project proposal, enhance their research and critical thinking skills. Through workshops, peer feedback, and faculty guidance, students will develop their capstone project idea and establish timelines. By the end of this course, students will have a solid foundation to confidently begin their capstone project.

This course will focus on animation with specific emphasis on the creation, refinement, and publishing of a visual story. Students will learn 2D and 3D techniques, cameras, CGI and other software and equipment to create animated works.

This course combines advanced editing theory and practice, aimed at providing students with the skills required for editing motion pictures of all genres and for all platforms.

This advanced, practice-oriented course examines how artificial intelligence is reshaping the end-to-end advertising value chain--from insight generation and creative development to personalization, media optimization, and customer experience design. Building on foundational AI-in-advertising concepts, students will develop the skills to design AI-enabled creative systems, prototype AI-driven experiences (including conversational and agentic interfaces), and evaluate the ethical, legal, and strategic tradeoffs of deploying AI in Business-to-Consumer (B2C) contexts. The course emphasizes hands-on experimentation with current AI tools, frameworks for trustworthy deployment, and professional communication of AI strategy to stakeholders.

This course focuses on the growing field of health communication. Building on students' knowledge of public relations, advertising, communication, and marketing, this class aims to help students develop an area of specialization that offers career opportunities in many settings. Through guest speakers and field trips, the class is designed to provide an overview of what health communicators do and where they work.

This course explores a deeper understanding of the potential of digital communication tools to improve health literacy and contribute to better health outcomes across the full spectrum of healthcare. This course prepares these students to enter a local health department, community organization, or government agency, and global health communication PR consultancy, which contributes to health communication research, patient counseling, materials design, and program management.

Builds on the creative skills and understanding acquired in the introductory advertising creative courses to enhance students' conceptual abilities. Utilizing Adobe InDesign and Photoshop, students learn to design for various advertising formats including digital, print, and for client presentations.

Mobile is one of the most valued investments for advertisers. This course covers the latest practices and trends of mobile advertising which includes 1) branded mobile application design and development; 2) advanced mobile experiences with AR/VR experiments; and 3) various practices, tactics, and ethical concerns for native mobile advertising experiences.

This course is students to get familiar with sophisticated statistical techniques and data analysis procedures in conducting academic research in the field of advertising. The course will cover topics such as experimental design, survey design, regression analysis, moderation analysis, mediation analysis, structural equation modeling, and longitudinal data analysis. Hands-on sessions using statistical software (e.g., SPSS) will be integral, allowing students to gain practical experience with real datasets. The course will culminate in a final project where students will apply learned methods to a research question of their choice, fostering skills in research design, data analysis, and scholarly communication.

This is an intense course designed for students who have a foundational understanding of digital data analysis and are looking to deepen their expertise. This course will explore the advanced techniques and tools used in the analysis of digital data, with a strong emphasis on SQL and its applications in digital analytics. The course integrates theoretical knowledge with practical skills, offering hands-on sessions where students will work with real data sets. Students will learn to extract, transform, and analyze data from various digital sources to make informed business decisions. The course culminates in a capstone project where students apply their skills to solve a real-world digital analytics problem.

This is a course designed for students who wants to explore the psychological principles and theories underlying consumer behavior, offering insights into how consumers think, feel, and make decisions. In a format of seminar discussion, students will be exposed to a blend of theoretical exploration and practical applications. They will also examine various aspects of consumer psychology to analyze real-world examples, and concludes with a project where students apply their understanding to a consumer behavior problem or opportunity.

This course is redesigned to cover emerging topics in persuasive technology design on different types of interfaces and settings. The course will cover the foundations of persuasive UX/UI design, specifically in the context of strategic communication. Students will learn the core user experience (UX) design principles, including usability heuristics, information architecture, and behavioral economics applied in digital advertising and marketing, such as urgency and scarcity tactics, social proof implementation, and neuromarketing principles. Students will learn the psychological triggers that drive purchase decisions and consumer engagement and satisfaction based on solid scientific evidence.

This interactive, hands-on, strategy-meets-execution course is designed to prepare you to plan and operate advertising and content programs inside commerce and platform ecosystems, where media exposure and point of sale are increasingly inseparable. Students will learn a strategic overview of retail media networks, social commerce, and live commerce and practice the operational skills needed to drive measurable outcomes, including product visibility, add-to-cart, conversion, and revenue. The course moves beyond traditional ad metrics (clicks and impressions) to focus on commerce-ready creative, product data and merchandising fundamentals, shopper journey design, and performance measurement within online retail and social environments.

Digital Sustainability explores the environmental impact of digital media. Mining precious metals to manufacture devices, burning fossil fuels to run data centers, global black market trading of e-waste are points where the digital world meets the physical world. Students will explore digital sustainability problems, and work toward creative solutions.

The MS Advertising and Emerging Media capstone project focuses on idea generation, research, and strategic planning. Students will choose between a data-driven research project or a production-focused advertising project, working closely with a supervisor to develop a comprehensive project proposal. For research-oriented projects, students will conduct a thorough literature review, identify research gaps, and formulate hypotheses or research questions. Those pursuing production projects will analyze market trends, extract consumer insights, and create a detailed creative brief for a real-world client. Both tracks emphasize critical thinking, strategic planning, and the development of a solid foundation for project execution. Through weekly meetings with supervisors and structured modules, students will refine their project concepts, ensuring they are well-prepared for the execution phase.

Building on the foundation laid in Phase 1, this course guides students through the execution, analysis, and presentation of their capstone projects. Students pursuing data-driven research will collect and analyze data, interpret findings, and prepare a comprehensive research paper. Those engaged in production projects will create tangible advertising materials based on their creative briefs, such as integrated campaigns, digital content, or other innovative advertising solutions. Both tracks emphasize practical application of skills, problem-solving, and the ability to adapt to challenges that arise during project execution. The course maintains a focus on weekly supervision meetings and structured modules to support students through data analysis or creative production, culminating in a final presentation of their completed projects. This phase prepares students to deliver high-quality, professional-grade work that demonstrates their readiness for advanced roles in the advertising industry or further academic pursuit.

This supervised field experience enables students to have hands-on professional learning at a wide range of agency, corporate, and non-profit organizations as the basis for learning and refining professional communication skills. Restricted to students in the DMST-MC program.

Complete an internship providing an opportunity to use their visual and technical and/ or skills in a professional setting. Restricted to students in the DMST-MC program.

Loyola's Center for Digital Ethics and Policy certificate course explores codes of ethics and ethical decision making, legal limits of online speech, strategies to spot and deal with fake content, intellectual property and user generated content, understanding privacy concerns, ethical issues with big data, the ethics of deception online, among other topics.

Loyola's School of Communication offers a new certificate course custom-tailored for managers who want to accelerate the pace of successful change in their organizations. This course combines online learning with a focused 3-day program at Loyola, plus personalized coaching afterward. Participants will be able to shape their learning around their organization's needs.