LOYOLA UNIVERSITY CHICAGO

2024-2025 CATALOG

The Academic Catalog is the official listing of courses, programs of study, academic policies and degree requirements for Loyola University Chicago. It is published every year in advance of the next academic year.

Marketing (MARK)

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MARK 201  Principles of Marketing  (3 Credit Hours)  
Pre-requisites: Sophomore standing  
This course develops an understanding of the marketing systems by which organizations plan, price, promote and distribute products and services to selected target markets.
Course equivalencies: MARK201/201H/301/CPST340  
Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization

Outcomes

Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization
MARK 201H  Principles of Marketing - Honors  (3 Credit Hours)  
Pre-requisites: Sophomore standing or above; Restricted to SBA honors students  
This course develops an understanding of the marketing systems by which organizations plan, price, promote and distribute products and services to selected target markets.
Course equivalencies: MARK201/201H/301/CPST340  
Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization

Outcomes

Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization
MARK 310  Consumer Behavior  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
This course develops an understanding of how consumers behave before, during and after the consumption process through a discussion of cultural, social and perceptual factors.
Students evaluate consumer behavior and apply their understanding in the creation of a marketing plan designed to improve the brand equity of a firm

Outcomes

Students evaluate consumer behavior and apply their understanding in the creation of a marketing plan designed to improve the brand equity of a firm
MARK 311  Marketing Research  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 310 and (ISSCM 241 or ISSCM 241H or STAT 103)  
This course develops an understanding of the research process from problem formulation through research report preparation. Both qualitative and quantitative research methodologies are discussed. The focus is on using research results in marketing decision making. Empirical data are analyzed using state of the art analytical tools.
This course satisfies the Engaged Learning requirement.  
Students identify managerial problems, research objectives, design data collection instruments, and sampling procedures; Data collection and analysis is discussed; Cases, exercises and/or a written research proposal or report is a primary outcome of the course

Outcomes

Students identify managerial problems, research objectives, design data collection instruments, and sampling procedures; Data collection and analysis is discussed; Cases, exercises and/or a written research proposal or report is a primary outcome of the course
MARK 312  Gender and Marketing  (3 Credit Hours)  
Pre-requisites: Junior standing; Minimum grade of "C-" in MARK 201  
How do the 4Ps of Marketing, product, price, place, and promotion, influence gender, and how does gender influence the 4Ps? Students will learn how to address the relationship between Gender and Marketing. Example topics may include, but are not limited to, Masculinity, Media, and Marketing, Women, Media, and Marketing, and Millennials, Gender and Marketing.
Understand how marketing strategy reflects and shapes socio-cultural norms so that you can build strategies that reflect and shape those norms; Learn how research on social trends is conducted and how it is used in strategy, so that you can perform such research in marketing contexts

Outcomes

Understand how marketing strategy reflects and shapes socio-cultural norms so that you can build strategies that reflect and shape those norms; Learn how research on social trends is conducted and how it is used in strategy, so that you can perform such research in marketing contexts
MARK 320  Marketing for Environmental Sustainability  (3 Credit Hours)  
Pre-requisites: MARK 201 and Junior Standing  
The course shows students how to use marketing to address the complexities of sustainability including: climate change, poverty, food shortages, oil depletion and species extinction. Design-for-environment, full-cost pricing, greening the channels of distribution and life-cycle impact are some of the concepts covered in this course.
Provide students with the knowledge and skills needed to develop marketing products that contribute to environmental sustainability

Outcomes

Provide students with the knowledge and skills needed to develop marketing products that contribute to environmental sustainability
MARK 321  Ignatian Design Thinking  (3 Credit Hours)  
Pre-requisites: Minimum grade of C- in MARK 201 and Junior standing  
This course will provide an in-depth look into the role design thinking plays in our Ignatian tradition for servant leadership. Through human-centered design practices, we will explore our Ignatian imagination to seek and solve for our world's grandest challenges.
This course satisfies the Engaged Learning requirement.  
An understanding in the scope and application of human-centered design as a Mindset and a Method

Outcomes

An understanding in the scope and application of human-centered design as a Mindset and a Method
MARK 323  Personal Selling  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
This course develops an understanding of the role of personal selling and sales force management, which are extremely critical in business-to-business marketing strategies, and the ethical and legal responsibilities of sales managers.
Students develop skills in sales force organization and sales techniques as well as in the recruiting, selecting, training, motivating, compensating and evaluating sales people

Outcomes

Students develop skills in sales force organization and sales techniques as well as in the recruiting, selecting, training, motivating, compensating and evaluating sales people
MARK 334  Services Marketing  (3 Credit Hours)  
Pre-requisites: Junior standing and minimum grade of C- in MARK 201  
Service organizations (e.g. banks, transportation companies, hotels, hospitals, educational institutions, & professional services) require a distinctive approach to marketing strategy in both development and execution. Also, the course focuses on the role of service in manufacturing businesses. The course will cover why people are essential to service success. Differentiate between product & service characteristics; understand, analyze, develop, modify employee behavior in a service environment, identify critical issues to service design, understand importance of facility location.
MARK 360  Retailing Management  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
This course develops an understanding of retailing and the role that retailing plays in the marketing system and in marketing strategies.
Students analyze and develop retail strategies that fit and support overall marketing strategies

Outcomes

Students analyze and develop retail strategies that fit and support overall marketing strategies
MARK 363  International Marketing  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
This course develops an understanding of how marketing strategies are developed in the global environment.
Interdisciplinary Option: Global Studies, International Business  
Course equivalencies: X-MARK363/INTS363  
Students evaluate cultural, governmental, economic and competitive conditions to illustrate how these factors impact an organization's marketing strategy; Attention is paid to the positive and negative consequences of globalization

Outcomes

Students evaluate cultural, governmental, economic and competitive conditions to illustrate how these factors impact an organization's marketing strategy; Attention is paid to the positive and negative consequences of globalization
MARK 367  Multicultural Marketing  (3 Credit Hours)  
Pre-requisites: Junior Standing, minimum grade of "C-" in MARK 201  
In this course, we address (1) past and current knowledge on multicultural marketing, (2) important challenges with respect to marketplace diversity and inclusion, and (3) what approaches can be used to construct better marketing plans and tactics.
Students should have a working knowledge of the principal theories and research findings in multicultural marketing and should be able to integrate and apply this knowledge with respect to effective strategies for marketplace diversity and inclusion

Outcomes

Students should have a working knowledge of the principal theories and research findings in multicultural marketing and should be able to integrate and apply this knowledge with respect to effective strategies for marketplace diversity and inclusion
MARK 370  Political Marketing  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
No course description is available
MARK 373  Integrated Marketing Communications  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
This course develops an understanding of advertising strategy and advertising campaigns, including the external environment, how agencies are structured and how consumer metrics are integrated.
This course satisfies the Engaged Learning requirement.  
Students develop skills in managing the integration of media, strategy and creative design in developing sound advertising campaigns

Outcomes

Students develop skills in managing the integration of media, strategy and creative design in developing sound advertising campaigns
MARK 380  Digital Marketing  (3 Credit Hours)  
Pre-requisites: Junior standing, minimum grade of "C-" in MARK 201  
Emphases is on strategies and tactics for creating, retaining, and enhancing customer relationships via the World Wide Web, and on integrating the digital environment into the marketing mix. In addition to learning fundamental principles of the digital channel, students will apply the learned principles of the digital channel in a class project. Readings, lectures, and industry professionals may be used to provide insights and relevance to this area of marketing.
Students will be able to analyze and assess online marketing platforms and develop an integrated digital marketing plan

Outcomes

Students will be able to analyze and assess online marketing platforms and develop an integrated digital marketing plan
MARK 390  Marketing Strategies  (3 Credit Hours)  
Pre-requisites: Senior standing, minimum grade of "C-" in MARK 310, (FINC 301 or FINC 334 or FINC 334H), (SCMG 332 or SCMG 332H or SCMG 232 or SCMG 232H), and prior or concurrent enrollment in MARK 311  
This capstone course develops an understanding of all marketing decisions involved in planning marketing strategies.
Course equivalencies: MARK390 / MARK324  
Students develop a comprehensive marketing plan by applying skills in financial analysis, competitive scanning, and appropriate marketing strategies

Outcomes

Students develop a comprehensive marketing plan by applying skills in financial analysis, competitive scanning, and appropriate marketing strategies
MARK 395  Independent Study  (1-3 Credit Hours)  
Pre-requisites: Junior standing; Instructor and Dean permission  
Independent Study is an in-depth research or reading, initiated by the student and jointly developed with a faculty member, into a specialized area of marketing not otherwise covered by the department course offerings.
Varies with topic

Outcomes

Varies with topic
MARK 399  Special Topics in Marketing  (1-3 Credit Hours)  
Pre-requisites: Junior standing  
Special Topics are scheduled classes offered on an ad hoc basis. Specific titles and content will vary.
Varies with topic

Outcomes

Varies with topic
MARK 425N  Business Communication  (1.5 Credit Hours)  
Effective communication skills are important because they give leaders and followers the ability to transmit and receive information with a high probability that the intended message is passed from sender to receiver. Good leaders communicate ideas, articulate arguments, advocate positions, solicit ideas from others, and persuade others. Restricted to School of Business graduate students.
1) Learn to communicate effectively in an oral presentation; 2) Develop specific skills to enhance effective professional interpersonal communication as well as written and oral communication

Outcomes

1) Learn to communicate effectively in an oral presentation; 2) Develop specific skills to enhance effective professional interpersonal communication as well as written and oral communication
MARK 460  Marketing Management  (3 Credit Hours)  
This course develops a broad understanding of the marketing principles that undergird successful marketing strategies and marketing plans with special attention given to international and ethical considerations.
Students use and apply marketing principles, strategic research, consumer analysis and target marketing to either a project or to case studies

Outcomes

Students use and apply marketing principles, strategic research, consumer analysis and target marketing to either a project or to case studies
MARK 460B  Marketing Management  (3 Credit Hours)  
This course develops a broad understanding of the marketing principles that undergird successful marketing strategies and marketing plans with special attention given to international and ethical considerations.
Students use and apply marketing principles, strategic research, consumer analysis and target marketing to either a project or to case studies

Outcomes

Students use and apply marketing principles, strategic research, consumer analysis and target marketing to either a project or to case studies
MARK 460E  Marketing Management  (3 Credit Hours)  
Pre-requisites: Restricted to students in the Executive MBA Program  
Introduces use of strategic research, customer analysis, target market, and the application of marketing tools to a variety of case problems. Emphasis is placed on product planning, pricing policies, promotional methods, and distribution channels. Considers cultural, governmental, economic, business, and environmental factors affecting the marketing of goods and services globally.
Course equivalencies: MARK600E/MARK460E  
MARK 461  Research Methods in Marketing  (3 Credit Hours)  
Pre-requisites: MARK 460  
This course develops an understanding of the marketing research process and the role of survey research in it.
Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis

Outcomes

Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis
MARK 463  Sales and Strategic Leadership  (3 Credit Hours)  
Pre-requisites: MARK 460  
This course develops an understanding of the tools and techniques required for developing a sales force and for managing revenue generation within organizations.
Students apply processes for hiring and managing sales professionals; tools for successful account management; and skills in solving revenue generation problems facing profit and non-profit organizations

Outcomes

Students apply processes for hiring and managing sales professionals; tools for successful account management; and skills in solving revenue generation problems facing profit and non-profit organizations
MARK 464  Integrated Marketing Communication  (3 Credit Hours)  
Pre-requisites: MARK 460; MARK 467 is recommended  
This course develops an understanding of how advertising, sales promotion, public relations, personal selling and in same cases packaging decisions form a coordinated marketing communications plan.
Students apply the elements of integrated marketing communications and develop a coordinated Marketing Communications plan for a project or case study

Outcomes

Students apply the elements of integrated marketing communications and develop a coordinated Marketing Communications plan for a project or case study
MARK 465  International Marketing  (3 Credit Hours)  
Pre-requisites: MARK 460 or by Department Consent  
This course develops an understanding of marketing problems in an international context with particular attention given to how international factors impact consumers, competition, and marketing strategies. Students analyze cases and identify optimal solutions to international marketing problems.
Students apply the principles of marketing to solve marketing problems in an international context

Outcomes

Students apply the principles of marketing to solve marketing problems in an international context
MARK 467  Consumer Behavior  (3 Credit Hours)  
Pre-requisites: MARK 460  
This course develops an understanding of how consumers behave before, during, and after the consumption process by exploring both the micro-level mental processes that impact consumer decision-making as well as the macro- level cultural and social influences on consumer behavior.
Students apply course concepts and theories to develop a consumer analysis and marketing strategies for a firm or non-profit organization

Outcomes

Students apply course concepts and theories to develop a consumer analysis and marketing strategies for a firm or non-profit organization
MARK 468  Digital Marketing  (3 Credit Hours)  
Pre-requisites: MARK 460 or by Department Consent  
This course develops an understanding of the Internet as part of an overall marketing strategy by considering the ways in which the Internet has changed marketing and business. The course covers topics such as online consumer behavior, web analytics, online advertising, email, social media, mobile, and search engine marketing (paid and organic). In addition to learning fundamental principles of digital channels, students will apply the learned principles in a class project; example projects include creating a paid search campaign for a client, running a digital marketing simulation, writing a digital marketing plan, or conducting a social media audit.
Students develop the power to act effectively by using technology in increasingly complex buying environments

Outcomes

Students develop the power to act effectively by using technology in increasingly complex buying environments
MARK 469  Independent Study-Marketing Management  (3 Credit Hours)  
Pre-requisites: MARK 460  
Independent study is in-depth research or reading, initiated by the student and jointly developed with a faculty member, into a specialized area not otherwise covered by department course offerings. Variable credit. Permission of area coordinator required. Special Topics are scheduled classes; specific titles and content will vary.
Varies with course of study selected

Outcomes

Varies with course of study selected
MARK 470N  Research, Insights and Storytelling  (3 Credit Hours)  
Pre-requisites: MARK 460 or equivalent  
Students will learn to monitor trends and shifts in the socio-cultural landscape, identify relevant market information, gather consumer research and translate into actionable strategies through storytelling. Enrollment limited to MBA Students. Collect, analyze & glean insights from data; Apply & translate insights into compelling stories for actionable business outcomes & social impact.
Understand research process & approaches

Outcomes

Understand research process & approaches
MARK 472E  Market Opportunity Analysis  (1.5 Credit Hours)  
Enrollment is restricted to students in the Executive MBA Program. Enables students to discover market opportunities and business relationships that are critical to sustainable business growth. Course will challenge students to move away from "copy cat" business ideas to innovative business solutions.
Course equivalencies: MARK 604E/MARK472E  
MARK 561  Comparative Consumer Behavior  (3 Credit Hours)  
This course develops an understanding of the marketing implications of cultural differences and similarities between the people of two or more nations and considers two opposing views of marketing scholars as to whether the similarities or the differences are the more important factor.
Students apply methods of cross-cultural analysis as well as examine frameworks for assessing multinational strategies

Outcomes

Students apply methods of cross-cultural analysis as well as examine frameworks for assessing multinational strategies
MARK 562  Database Marketing Strategy  (3 Credit Hours)  
Pre-requisites: MARK 460  
This course develops an understanding of the development and use of databases for marketing, retrieval of appropriate data and analysis of that data to increase marketing effectiveness.
The student will perform database manipulation and analysis of data; Analysis includes at least univariate analysis, cross-tabulation, creation of new variables, regression analysis and recency-frequency-monetary analysis

Outcomes

The student will perform database manipulation and analysis of data; Analysis includes at least univariate analysis, cross-tabulation, creation of new variables, regression analysis and recency-frequency-monetary analysis
MARK 564  Brand Equity and Marketing Strategy  (3 Credit Hours)  
Pre-requisites: MARK 460 or by Departmental Consent  
This course develops an understanding of the way firms may increase their share of market and profits by creating, building, and managing strong, unique, and favorable brand equity for their products and services.
Students develop a Brand Plan, evaluating the contributions of traditional brand elements, and develop a framework for creating the marketing strategies required for successfully building and managing brand equity

Outcomes

Students develop a Brand Plan, evaluating the contributions of traditional brand elements, and develop a framework for creating the marketing strategies required for successfully building and managing brand equity
MARK 566  Integrated Media Planning  (3 Credit Hours)  
The course provides an overall understanding of media planning: basic media concepts, buying and selling of media, development and evaluating effective media strategies and plans, and the role that media plays in an integrated marketing and communications plan. The course is recommended for students with little or no media planning experience.
MARK 567  Customer Relationship Management  (3 Credit Hours)  
Pre-requisites: MARK 460; MARK 468 is recommended  
This course develops an understanding of CRM as a business philosophy that involves acquiring new customers as well as maintaining long-term and profitable relationships with existing customers. Key concepts such as customer experience, customer satisfaction, loyalty, customer lifetime value, among others, will be explored.
Students conduct an analysis and critique of a firm's CRM strategy and provide recommendations for improving the customer-firm/customer-brand relationship

Outcomes

Students conduct an analysis and critique of a firm's CRM strategy and provide recommendations for improving the customer-firm/customer-brand relationship
MARK 568  Social Media & Content Marketing  (3 Credit Hours)  
Pre-requisites: MARK 460  
This course examines the connection between social media and content marketing for the purposes of branding, acquisitions, customer retention, employee recruitment, and other important organizational initiatives. Assess, implement, and leverage tools to build community and attract customers. Prove the ROI of any social media or content marketing effort.
Develop social media and content marketing strategies that drive value

Outcomes

Develop social media and content marketing strategies that drive value
MARK 569  Special Topics  (3 Credit Hours)  
Pre-requisites: MARK 460  
Scheduled classes are offered on an ad hoc basis. Specific titles, prerequisites and content will vary.
Students will be able to demonstrate understanding of specialized topics not otherwise covered by department regular course offerings

Outcomes

Students will be able to demonstrate understanding of specialized topics not otherwise covered by department regular course offerings
MARK 661  Customer Analytics  (3 Credit Hours)  
Pre-requisites: MARK 460, (ISSCM 491 or ISSCM 402N), HRER 417N, and MARK 461  
In this course students will study how to use data analytics to learn about customer needs and improve targeting individual consumers. The course will encourage students to apply scientific methods and models to predict and respond to customer choices. This is the key part of learning Big Data. The term Big Data is viewed in the broad sense as it relates to various aspects of the consumer behavior, which may be captured, measured, and transformed to the digital form. Suggested Additional Prerequisites: INFS 492, INFS 791 and FINC 620.
Through applications of statistical models to the analysis of the real-world databases, the students will learn how firms may use customer data to serve customers better

Outcomes

Through applications of statistical models to the analysis of the real-world databases, the students will learn how firms may use customer data to serve customers better
MARK 662  Marketing Metrics  (3 Credit Hours)  
Pre-requisites: MARK 460, (ISSCM 491 or ISSCM 402N), HRER 417N, and MARK 461  
This course is designed with marketing managers in mind. As profession marketing is evolving, it is no longer based primarily on the conceptual content. Marketers get exposed to thousand times the volume of data she(he) saw five years ago. More data cannot lead to better decision making unless managers learn how to use that data in meaningful ways. In this course, the students will be introduced to the analytical decision models that assist modern managers in making marketing decisions related to the targeting, product design, communications, etc. Suggested Additional Prerequisites: INFS 492, INFS 791, and FINC 620.
1) Learn analytical techniques and decision models for enhancing marketing decision making in the modern organizations; 2) Improve skills to viewing marketing processes and relationships systematically and analytically; 3) Learn power of decision models applied in the real managerial contexts; 4) Provide students with toolkit that may be used to assess, and measure return on marketing investments in organizations

Outcomes

1) Learn analytical techniques and decision models for enhancing marketing decision making in the modern organizations; 2) Improve skills to viewing marketing processes and relationships systematically and analytically; 3) Learn power of decision models applied in the real managerial contexts; 4) Provide students with toolkit that may be used to assess, and measure return on marketing investments in organizations